Small Business Website Examples

How to Use These Examples

Looking at website examples is easy to do badly. You pick the one that looks nicest, ask for that, and end up with a plumbing site built like a design studio's portfolio.

Three questions make it useful instead.

• Can your customer do the one thing they came to do? For a plumber that is calling. For a boutique it is finding the hours and the door. For a rescue it is starting an adoption application. Everything else on the page exists to support that one action.
• Does the layout answer the question that stops people? Price for the trades. Insurance for a dental office. Safety for a boarding kennel. Where to buy for a food brand. When a demo above handles that objection with a whole section instead of one sentence, that is the part worth copying.
• Could you keep it current yourself? A market schedule, a specials board, and an event calendar all need somebody to update them. A layout that looks great and goes stale in a month is worse than a plain one that stays right.

Once you have a shortlist, read the industry page for your trade. It covers what I actually build for that kind of business, and website packages has the pricing.